In this paper the authors bring forward a new way of thinking about innovation and the relation between innovation, culture and management. As opposed to what the authors label traditional ways of thinking about organisations and innovation, which are mainly based on Newtonian equilibrium theory and scientific principles of management developed by Taylor (1911), the authors regard innovation as a complex process. This means that, metaphorically speaking we view innovation as a complex adaptive system (CAS). According to Holland (1995) complex adaptive systems exhibit emergence and selfregulation.