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Banking Products Development in the Romanian Banking Market
N.Danila
Theoretical and Applied Economics.
Ноябрь
2007.
Vol. 11.
No. 11.
P. 55-68.
The Romanian Banking System demonstrated a sustained development over the last years,
being prepared to continue its expansion and also proving to be a reliable partner
to the real economy both in terms of the proposed financial solutions and the perception
of risks incurred by different economic activities during this entire period. Market
maturation along with the specific requirements of the retail and corporate customers
entailed a developed degree of sophistication of banking products and services. Moreover,
the internationalized competition on the Romanian market induced an accelerated integration
and leveling of the banking market, also generating higher growth rates compared
to other Romanian industries. The Romanian Banking Sector is the main pillar of the
financial system. The lately significant focusing of banks on the households resulted
in an unprecedented development of retail loans. Nevertheless, in the corporate segment,
still dominant in total loans, the competition is also increasing, the banks currently
concentrating on the small and medium enterprises. The main features of the Romanian
financial and banking sector are it is healthy and operates in a well regulated market.
The Romanian Banking Sector was and will be the main pillar of the real integration
and convergence of Romania to the European Union.
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